Companies of all sizes looking for the competitive business edge are beginning to see the benefits of using augmented reality, virtual reality, mixed reality and 360 video in their marketing strategies. These tools enhance their finished products so the potential customer, client or user gains the ability to take a more realistic look at the services/products offered. Whether it be the often viewed visual of a cruise ship stateroom, a home layout, a boat configuration or a plot of land, the addition of AR, VR or 360 video into their digital marketing strategy, results in more product definition and increased sales.
Augmented reality and virtual reality are enhancing professional development across the corporate workplace. Corporate training is expanding to supersede traditional methods to include virtual methodologies that allow the user to safely and realistically immerge into the intended process in the comfort of the classroom environment. Powerful tools like AR/VR/MR/360 video now exist and are being implemented to make training innovative and extremely more enjoyable, creating realistic scenarios, achieving a more cost effective approach, all of which ultimately improve retention and recall.